One did it is a joined effort of One did it Ltd. and D-mat Ltd. FANC has provided majority of the preliminary data.

CSCP (The UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production) is collaborating with One did it.

The abbreviation MIPS stands for Material Input per Service Unit. MIPS is used to estimate the environmental burden caused by a product or a service. The whole life-cycle from cradle to cradle (extraction, production, use, waste/recycling) is considered. This is the strength of MIPS. You don't need to worry about one environmental concern at the time. MIPS can be applied in all cases, where the environmental implications of products, processes and services need to be assessed and compared. Output of the analysis is measured in kilograms or tonnes of natural resources used per product or service. I.e. in one kilometre of car driving, material input includes use of the car itself, fuel consumption and road infrastructure. Service unit is one kilometre of driving. If there are several passengers in a car, material input is divided among passengers and it's smaller per person compared to if one person would be driving alone. If two people are using separate cars we of course need two cars, but also more space for their cars on roads and fuel consumption doubles. If we share a ride we need less resource. Logical isn't it?

Natural resource consumption can be calculated in six categories in MIPS analysis. But in One did it, MIPS is used to measure material consumption and air. Material consumption includes abiotic and biotic resources as well as soil erosion. Abiotic resources are i.e. oil and rock materials. Biotic consumption refers to renewable resource use like wood, crops and fish. When you take the test, outcome is an estimation of your personal natural resource use in kilograms per year. Air is included in the calculations because amount of air consumed is directly linked to the CO₂-emissions. The more air there is needed in the combustion processes in i.e. transport and energy production, the more CO₂ is released into the atmosphere.

The concept of ecological backpack can be used to illustrate volume of natural resource consumption measured with MIPS. Weight of the ecological backpack is determined by the weight of the product and the material and air used along the production chain. With One did it application ecological backpack of a whole lifestyle can be estimated.

MIPS indicator gives an idea of relative resource requirements of the wide range of products and services we use. Environmental issues can sound like a too big challenge for us. One did it states that tiny actions matter when there's more people doing them together. It is about small everyday actions but some are of course more effective than others. You'll get the idea how big or small difference each single act can make with Do-tips in One did it. All the tips have value in kilograms. When you accomplish a tip, amount of kilograms are reduced from your overall natural resources consumption measured in the test. You'll receive Dos once a day. Please note that the kilogram figures of individual Dos are rounded to nearest number.

You find more information about MIPS from the following links:

• Wuppertal Institute (in English and German)
• SERI (in English and German)
• FANC (in English and Finnish)